Metaphor is a hub for creatives working in the areas of art, fashion and design. Based in Athens, Greece. Metaphor aspires to become a platform that promotes young creatives from Greece, developing a community in dialogue with local and international audiences.
For the design of Metaphor, PILA’s proposal for the space stems from the concept of flexibility, in order to create an agile environment that can swiftly transform from a concept store, to a gallery to an event space while at the same time maintaining a unique visual identity that defines it.
The space is developed on two levels, with a cafe-bar restaurant on the ground level, an exhibition and events space on both levels and office spaces on the first one. The exhibition space can be easily transformed with the use of six metallic moving display installations either to host exhibitions and display works of art, products or the program of artistic activities that will be programmed at the space by the creative team of Metaphor.
The design of the metal moving display installations is a key element for the flexibility of the space according to its programming, while the materiality and color pallete create a clarity that makes its identity remain unchanged by the structural changes of the individual exhibition spaces.